Business owners, particularly small ones, often think that marketing is an expensive endeavor that requires you to spend hundreds and thousands. Things such as paid advertisements on mass media, billboards, and more. But oftentimes there are local advertising strategies that will allow you to promote your small business at a fraction of the cost.
Small businesses don’t have large budgets to put on promotion and marketing so they can’t compete with larger businesses. But by using local advertising methods and strategies, you can grow your small business rapidly with high gains. In this article, we’ll give you the strategies you can use to promote your small business effectively.
Make A Google Business Profile
The Google Business Profile is a free advertising tool that will help you get discovered on Google on Maps, Google Search, and Google Knowledge. It will help you set how your business appears whenever someone searches a keyword related to your business. Moreover, you can also post ads, promotions, events, photos to your profile to give even more incentive to your customers to engage. You can make them with PosterMyWall’s small business ad templates.
These templates will allow you to make your ads in a jiffy with minimal effort required. You can also create several ads in advance and use them periodically or cycle through them as needed. Plus, if you don’t have much graphic design skill, these can really help you out by doing all the heavy lifting.
Run Paid Ads On Social Media
Social media marketing is all the craze these days in the world of digital marketing where businesses reach out to social media users to promote their products and services. There are many things you can do for free in that regard such as using hashtags, posting consistently, etc. However, you can also take it to the next level with paid ads.
For a nominal fee, you can run paid advertisements on social media that can give you more reach and the capacity to directly target your audience. Facebook, X/Twitter, Instagram, etc allow businesses to do things easily from their account settings provided they have a business account.
This small business that creates and sells impressions of expensive perfumes uses paid ads on Instagram to promote their products. In their ad, which would show up on users’ stories, they put their product and its price in comparison with a much pricier perfume. It sends the impression that a user could smell just as good as the expensive perfume for a fraction of the price. Your ads could look like this depending on the product and would be shown to your target audience.
Run Ads In Local Media Outlets
Different communities often have local media outlets like a magazine, radio station, or a television channel where local content is covered. Things that have to do with a particular city or district. You can take this opportunity and reach out to them to get your business advertised. Now this is a pricey option but it is cheaper than advertising on mainstream media channels.
See what options are available in your community and reach out to them. It will probably be the local paper or magazine or radio station and talk to them about getting your products and business advertised. They will give you a slot and ask for a fee and you’ll have to give them a copy of your advertisements.
Participate In Local Events
Often there are multiple events taking place on a community level such as marathons, donation drives, volunteer drives, etc where different businesses can take part. They usually sponsor such events and provide either their products, services, or monetary assistance to the organizers and get exposure and marketing.
As such, look around locally if there are any events happening in which you can take part as a sponsor. Reach out to the organizers and talk to them about it. If they accept, you’ll become a sponsor and get a chance to advertise your business. Additionally, you can also advertise the event at your establishment. You can do so easily by making ads with PosterMyWall’s small business ads templates. These ads can be displayed both at your business and at the event itself and promote both the event and your business.
In Conclusion
Promoting a business locally is often the first step for a business to get its feet off the ground. Many big businesses got where they are now by first starting locally and then expanding over time. As a small business, you can do so by following the strategies listed above. Incorporate them into your overall marketing plan and follow them consistently to see results. It will be some time before you see them but you will eventually.